Red carpet fashion is no longer just for the ladies

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At the Golden Globes earlier this month, a svelte young star turned heads walking the carpet wearing a sleek, black-spangled Louis Vuitton harness with accompanying Cartier jewels.

It wasn’t the first time that Timothée Chalamet had stolen the spotlight from his fashionable female colleagues.

For A-list ladies and their teams, the power of a perfect red-carpet moment, replete with a gorgeous gown and sparkling jewels, is readily apparent. But now that more male stars are embracing fashion, they’re also reaping the benefits of peacocking, such as positive press and potentially higher salaries, as public adoration leads to highly-sought Hollywood and advertising gigs. And as the men’s red carpet heats up, the business of dressing guys for awards shows and movie premieres is starting to sizzle, too. For all involved — stars, stylists, designers and brands alike — a prominent men’s carpet mainly means one thing: opportunity.

Now, the race to dress the most dashing male stars of stage and screen is on, as red-carpet risk takers such as Chalamet and Donald Glover move the needle on what’s considered acceptable for men’s evening wear.

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